Marketing Mix Essay Example for Free

Marketing Mix EssayCoffee is not just selling products, still it is a label. It is a label and a brand that consumers believe in. Starbucks decided to be personal with their customers. Understanding the consumers thoughts became a main goal for the merchandise team. The marketing team understands that people want to belong and people want to feel they be being or doing something better than the quote on quote others.To put across these feelings to the customers Starbucks Coffee base the appeal on the environment that it provides for the customer. Starbucks Coffee expects customers to arrive at a given store, relax at a table, talk, read, listen to music, study and drink coffee. Starbucks also prides its self on diversity. Jim Donald, President and CEO of the Starbucks Corporation states, When we embrace diversity, we succeed (www. starbucks. com). Creating The Environment To create this fictitious character of environment Starbucks Coffee marketing team has placed conversa tion topics on the sides of each cup to spice up any meeting that star may have.Starbucks Coffee also allows all customers to have access to the internet which always can prolong a stay. Starbucks Coffee endorsements the average customer that is visiting a store quick service with the surety to leave with the strong smell of a coffee house. They are so committed to having their stores feel and smell like a coffee house that they even prohibit their employees from wearing perfume and cologne because it takes away the aroma of the coffee. In addition, Starbucks Coffee makes sure that they are environmentally friendly so that it also adds to their image that they are promoting. Kembell, 2002). PLACE Typically their stores are in high traffic locations where people will just encounter the store without having to search. Starbucks is placed in high-visibility locations. These locations are geared with the average makeing size of 1,500 square off feet. This includes office building, shopping malls, grocery stores, and retail centers. These are the type of areas people love to be in and Starbucks location is an added topping for two retailers and customers alike.Starbucks has built relationships and formed agreements with several companies who they see have additional avenues to meeting customers. These companies include but are not limited to kraft Foods Inc, PepsiCo Inc, and Dreyers Grand Ice Cream. These agreements were made to reach more Starbucks Coffee consumers where ever they are. Distribution Starbucks does not limit the company to a physical location. Starbucks distributes on that point products via mail orders and online web-sites. Both of these avenues are used for the convenience of its customers.Again independent of the customers, anywhere any place when needed Starbucks is ready and available. Promotion Starbuck uses non-traditional forms of advertising. They use local anaesthetic print ads and imagery in movies to advertise. It is all about t he label. It is the women on the cup says more than words. You see the label, and you sense the coffee. Price The products/label of Starbucks Coffee has been marketed so intimately that price is not a matter. People who come to Starbucks Coffee are buying the experience. The experience in many ways is priceless.The effects The marketing strategy for products that the marketing team used was branding the full experience. With the use of custom coffee beans, CDs, coffee cups, signature chocolate, and an out of this world eco-friendly record out Starbucks has maintained a brand consumers believe in. The marketing strategy for place that the marketing team used was connecting with other companies to partner up and build relationships and formed agreements with several companies who they see have additional avenues to meeting customers.